Meet the Founder
Christene Dukes
Helping the local business owner.
Christene Dukes is the heart and brains behind Savvy Tabby Digital, a boutique strategy and systems service for time-poor, heart-led women in business. With a warm and witty approach, she helps female entrepreneurs across regional Australia build clarity and calm into their business life through practical digital solutions and meaningful support.
Living in regional Australia herself, Christene understands the daily juggle of business, family, and the chaos of wearing all the hats. Her goal is to simplify the tech and reconnect women with their time, energy, and purpose—using strategies that are up-to-date, realistic, and tailored to real life.
She’s passionate about building community and diversifying income for women-led businesses, and when she’s not helping others thrive, she’s probably crafting, gardening, or sipping hot chocolate with a good romantic period drama. Her vibe? Systems with soul, support with heart, and strategy that fits.
We’re Savvy Tabby Digital
Savvy Tabby Digital is a warm and witty digital strategy studio for heart-centred women in business. Based in Australia and led by founder Christene Dukes, the business is all about simplifying overwhelm, clarifying goals, and building better systems so women can reclaim their time and thrive—especially those living in regional and remote areas.
The brand’s approach is rooted in authenticity, innovation, and real-world empathy. From 1:1 strategy sessions to community-building tools, Savvy Tabby supports women with what’s working now—nothing outdated, nothing generic. Everything is personalized, actionable, and grounded in genuine connection.
Whether you’re drowning in to-dos or just need a smart strategy to move forward, Savvy Tabby Digital turns chaos into calm with digital solutions, personalised planning, and an unwavering belief in heart-led business. Strategy doesn’t have to be stale—and Savvy Tabby proves it.
Typical Agencies
- No set strategy
- Destination goal not clear
- Minimal communication
- No transparency
- Very high fees
- Auto-generated reports
- Use industry jargon
- Everything is templated
- Nothing on-brand
- Limited scope of services
- Project completion time is slow
Savvy Tabby Digital
- Custom sales-driven strategy
- A clear destination goal
- Constant communication
- Fees designed for all budgets
- Consultative guidance
- Use Layman’s terms
- Everything is custom
- Everything on-brand
- Unlimited scope of services
- Project completion is super fast